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SKIING DURING COVID-19 IN ROSSIGNOL’S FLAGSHIP STORE IN PARIS

As all ski stations were mandatory closed during the Covid-19 pandemic, Rossignol installed a platform simulator equipped with a ski Dynamovie in its Paris flagship store for three months.
A dedicated application was developed for booking the experience.
It turned out to be a huge success.

– 1,200 sessions, with 621 rated (satisfaction rating: 4.72/5)
– Fully booked experience program after the first week
– Strong media coverage (web, newspapers, magazines, radio, TV)