SKIING DURING COVID-19 IN ROSSIGNOL’S FLAGSHIP STORE IN PARIS
As all ski stations were mandatory closed during the Covid-19 pandemic, Rossignol installed a platform simulator equipped with a ski Dynamovie in its Paris flagship store for three months. A dedicated application was developed for booking the experience. It turned out to be a huge success.
– 1,200 sessions, with 621 rated (satisfaction rating: 4.72/5) – Fully booked experience program after the first week – Strong media coverage (web, newspapers, magazines, radio, TV)